DIGITAL MARKETING SPECIALIST

Company Overview

Our client is a technology company and western Canada’s leading provider of grain marketing services, offering consulting, analysis, and direct selling opportunities to individual farm businesses. Through the use of innovation and technology, our client provides marketing solutions and agricultural consultation to farm businesses.

Description

Reporting to the Director of Marketing and Communications, the Digital Marketing Specialist is responsible for helping maintain the company brand through designing, creating, and delivering marketing programs to support the expansion and growth of the company’s products and services through digital promotion (social media, Google Search, advertising, email marketing, etc.). The Digital Marketing Specialist will also be responsible for reporting back on digital marketing efforts through Salesforce and Active Campaign.

Working closely with the marketing department, the Digital Marketing Specialist will determine unique ways to spread awareness about the company and drive product sales by reviewing market trends and identifying target audiences to establish the direction for new digital marketing campaigns.

Summary of Duties and Responsibilities

· Develop, manage, and create digital marketing messaging and campaigns with a strong understanding of social media, Google AdWords, SEO, email marketing, etc.

· Plan, develop and execute of digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverables.

· Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules.

· Design and build consumer journeys through email and other activations based on product lifecycle and engagement to drive retention, conversion, and consumer engagement

· Maintain and execute the e-mail marketing deployment calendar and processes

· Collaborate with internal teams to create landing pages to optimize user experience

· Follow changing trends in advertising consumption and ensure that potential clients and consumers view our company’s ad projects and successfully buy our products/ services

· Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)

· Brainstorm and implement experiments and conversion tests

· Own and maintain website analytics, metrics, and campaign reporting by pulling data from email lists, advertisements, and digital content to determine the levels of engagement each received.

Education & Qualifications

· Bachelor’s degree or diploma in digital marketing related field

· 3-5+ years’ experience in B2B SaaS digital marketing and advertising

· Experience managing PPC, SEM and affiliate programs

· Experience working with Salesforce, specifically setting up campaign dashboards and reporting

· Advanced knowledge of Google Analytics and Adwords

· Expertise in creating and optimizing large B2B SaaS paid advertising campaigns

· Expertise with a range of digital marketing automation tools (HubSpot Pardot, Marketo, Active Campaign)

· Experience navigating social media and understanding how keywords boost marketing effectiveness

· Experience with CRM tools (SFDC), and social media automation tools (Buffer, Postplanner, Aweber, Hootsuite)

· Prior experience in email audience set-up, data email analytics, journey and email design, email deployment, campaign management, A/B testing and reporting

· Comfortable operating with multiple products within a portfolio of SaaS products

· Proven oral and written communications skills with a high level of creativity, attention to detail, and problem-solving skills

· Exceptional interpersonal and communication skills with the ability to communicate effectively and navigate a high growth, rapidly changing organization

· A positive forward-thinking mindset

· Knowledge in grain marketing or agriculture is considered an asset

Working Conditions & Physical Requirements

· Canadian citizen/permanent resident or legally entitled to work in Canada

· Willing to travel and/or work at events outside of regular office hours when required

We thank all applicants in advance, however, only those individuals who best meet our qualifications will be contacted. All other resumes will be kept on file for future consideration.

Job Types: Full-time, Permanent

All interested applicants are asked to submit their resume to our Human Resource Consultant Suzanne Buckley: sbuckley@fhblack.com.

Benefits:

  • Company pension
  • Dental care
  • Extended health care
  • Flexible schedule
  • RRSP match
  • Tuition reimbursement
  • Vision care
  • Work from home